Loving is not owning
(original title ‘Chi ama non taglia le ali’)
A film by Carolina Melis
This spot was commissioned by the University of Cagliari in Italy to commemorate the 25th of November, designated by the UN as the International Day for the Elimination of Violence Against Women. This video says STOP to relationships based on violence and possessions. Loving is not owning. Love should be about complicity, reciprocal support and equality. The butterfly in the video symbolises a true and possible love. We need two equal wings, strength, and collaboration to be able to fly. The spot was launched in Cagliari, Italy and distributed in public spaces such as screens on airport, stadium and public transport.
Concept and Design by Carolina Melis